
#SQUISH MALLOW FOR FREE#
So it was just breaking and was so slow, so I had to basically figure out how to serve these people."ĭao says her app has over 100,000 users and is available for free on Apple and Android devices.

"When the app was first launched, I faced so many troubles with scaling," Dao said, "meaning that my server was not able to handle the amount of people that came to the app. Dao said it is also the only app on the Apple Store and the Google Play store designed for the Squishmallow collecting community. The Squish Alert sends users alerts when major retailers like Walgreens restock Squishmallows in stores and online across 37 countries. Part of Dao's collection of frog Squishmallows. "Then at the end of 2020, I randomly realized there were different sizes of the frog Squishmallow." "I had a few Squishmallows back in 2018, but that was probably two years before I started to collect," Dao said. The 25-year-old has over 763,000 followers and 13.9 million likes on her posts. Her passion for Squishmallows, the widely popular plushies created by Kelly Toys, was becoming increasingly clear as her collection of frog Squishmallows grew into the hundreds.ĭao's popularity in the Squishmallow community exploded thanks to her TikTok account, where she creates short comedic videos using the plushies in her collection. When Jessica Dao launched Squish Alert in May 2021, she didn't expect her app to reach as many people as it did.

Squish Alert users can receive alerts when major retailers restock Squishmallows.Jessica Dao created the Squish Alert app to help Squishmallow collectors find them at retailers.Account icon An icon in the shape of a person's head and shoulders.
