And the figures speak for themselves as to just how much we have welcomed the disruption with open arms.Įvery year, more and more Americans "cut the cord" with their cable company - ditching their traditional service provider's hefty monthly costs and commercial breaks in favor of on-demand streaming services such as Netflix. Put simply, Netflix has dramatically changed how consumers access film and TV - no doubt for good.
Today, consumers can simply stream content instantly to any device, at any time, and anywhere - without even having to sit through commercials. What's more, they had to do so according to those theaters' and TV networks' show-time schedules and were limited to the local video store's opening hours.
#Netflix deals for returning customers movie
If there's one company that can truly be said to have disrupted an entire industry through customer experience, it must be Netflix.īefore the company successfully transformed itself from a mail-order DVD service to the number one streaming option for home television audiences it is today, consumers had no choice but to go to a movie theatre, rent a DVD, or watch whatever was on the tube to see their favorite shows, films, and documentaries.
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